Case Studies

How to feed the dragon? China is unlike any other market in the world to be successful in this market you must have an understanding on the business culture and more important how to build networks, relationships and partners. Importers are hard to find and often not quite what they seem to be. The China became the world’s largest market for food and beverages in 2011 and is growing at unprecedented levels of 15% annually. The gradually increasing distrust of domestic produced food and beverages, in combination with increasing disposable income and a growing taste for foreign foodstuffs in general, is creating new opportunities for European exporters in the long run. It is thus not surprising that the value of European imports of food and drinks to China has almost tripled during the last five years.   Learn how MWG helped launch two products into the Chinese market. The case study looks at a New Zealand fruit flavoured juice company and the MWG Balactan brand of infant milk powder. Your product could be next to enter the ... Read More
The growing electric adjustable bed market for consumers cross the world is been led by a new international brand. Dolce Letto established in conjunction with an Italian design team provides an exciting and new concept for the bedding and healthcare industry throughout the world. Consumers are now able to have access to contemporary European fashion and functional healthcare designs that delivers a comforale and relaxing space in their bedrooms. Dolce Letto recently announced its brand had entered Thailand with the signing of a Bangkok based manufacturer and retailer. Dream Well Group Thailand has joined the Italian brand Dolce Letto so they are able to expand their business with a European style and design concept. “We chose Dolce Letto because of the people behind the brand, and we feel their senior team of executives are among the leading innovators in the category and have a very good reputation for working with and supporting their licensees.” Somchai Muenwong Director of International Marketing for Dream Well Group says “European designs continue to be at the forefront of fashion throughout the world and more and more Asian countries are taking ... Read More
One of Australia’s largest retail chains had a concept of reducing their operation cost to maintain the capital investment in new stores and staff. The retailer spent a massive amount of money on direct mail campaigns and targeted this as a potential cost saving. With the help of MWG they have a platform now to save over $700,000 per annum- direct to their bottom line   Find out how:  【Outline】 This large Australian retailer has over 55 stores with an annual turnover of over $70,000,000AUD. They use a mix of marketing methods to attract the consumer to their stores. Not dissimilar to all businesses they analyse the cost of the marketing as a percentage of their overall turnover and look to gain maximum benefit from the cost of each marketing tool. The concept of the customer for the cost saving drive was very simple. Due to profit margins and gross margins on products being continually under pressure the business needed to work with the right business partners to save money. As new stores and the online business required large capital investment the retail chain needed to ... Read More

Case Studies

Case Studies

Case Studies